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Top Things To Do Before You Publish Your Blog Post To Maximize Exposure

Top Things To Do Before You Publish Your Blog Post To Maximize Exposure

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Ever wonder what all to include in a blog post before you publish it? I know, the blogging world can get overwhelming with all the jobs that we have to do on a daily basis. As bloggers, we normally have to be the writer, editor, social media manager, graphic designer, SEO expert, email marketer, and more! Bloggers + Biz owners wear A LOT of hats!

Did you know that most companies have a different department + workers for each of those roles listed above and we tend to do most of those roles ourselves! 

So I decided to write this post filled with helpful tips on what to add to a blog post before you publish it and what to do right after you publish it.  The second post will be up next week!

The methods listed in this post have helped me maximize my exposure, grow my traffic and get over 1k shares on most blog posts throughout social media.

Ready to move on with awesomeness?!

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What To Do Before You Publish Your Blog Post


1. Add Value To The Post

Ever heard of the saying “Content Matters?” Well, it surely does! It’s very important to make sure that you pack your blog posts with a TON of value that your readers can take away with them after reading your posts.

Most readers like it when writers include things such as data charts, photos, and more because they normally want to see “proof” of how you achieved your goals. So, pack your post with high-quality photos and with a ton of helpful tips and/or encouragement to help solve your reader’s problems.

If you aren’t sure where to find high-quality stock photos for FREE check out this post that lists 20+ places online to find FREE stock photos by clicking here!

Additionally, most posts that I have read with a lot of value often are 1000+ words.  Not only do most readers like it when you write longer posts with value but Google favors it too.

I always focus on what my readers will gain when they read my posts and try to fill them with helpful tips to help them on their blog + biz journey. Most of the time my posts are 1500+ words.


2. Add A Catchy Title With Keywords

One of the most important pieces of your blog post is the title. A blogger can have the BEST content in the world but if their title is not strong it might not get the attention it deserves.  This means most people will overlook the post and never see that person’s awesome content. 

So, make sure to add strong and relevant keywords to the title of your post. When a person creates a strong and catchy title with relevant keywords it stands out and has a higher chance to very be successful if the post is followed with great value and helpful content.

If you are Looking for the best headline titles for your blog posts check out CoSchedule headline analyzer! It’s a free tool you can use to help develop strong blog post titles. It also gives you a score to help analyze your titles and strengthens them. Check out the app here! You can also check out this helpful article on how to write strong titles by clicking here!

3. Research! Research! Research!

Make sure to go the extra mile and do a ton of research on your topic. Also, find out what’s popular in your niche and then focus on those areas when you write posts.

Not sure what’s popular in your niche? Check out BuzzSumo!! With this site, you can enter relevant niche keywords and it will show you the most shared articles in your niche! Pretty cool, right?!

4. Check For Grammar Errors

Ok! This is what I will be hiring an intern to help me with this fall. With so many things to do to run a successful business, I definitely need the extra hands-on board to help with proofing reading Arts and Budget’s weekly blog posts.

The truth is, nobody is perfect but I highly recommend reading a post multiple times to check for errors!

I know how easy it can be to overlook a misspelled words and other grammar errors so I started using a tool called Grammarly which has helped me with checking for errors in my posts. If you are looking for a FREE tool to help with grammar errors for your posts, check them out!  

Additionally, creating posts with no grammar errors helps your audience “trust” your writing and it also shows that you took the time out to develop a well-written post– and that will go a long way with your readers.

5. Make Sure it’s SEO Friendly

During my first year of blogging, I didn’t focus on SEO really at all– Don’t make that same mistake. SEO is super super super important! I mean super important! ( ok! I think you get it, ha)

But, with the RIGHT SEO, your blog has the opportunity to drive massive traffic to it and grow a TON because it will drive people from search engines DAILY to your blog! That’s huge, Yo!

So, add relevant keywords to all your titles & your posts! Also, If you want to go the extra mile add keywords to all your images in your post as well.   

I recently became very focused on SEO and how to find the best keywords for each of my blog posts.  To help with this, I started using the WordPress plugin SEO Yoast and the Google site, Google keyword planner!  Both tools have been nothing short of AMAZING!


6.Add Links Of Past Blog Posts

This is a huge GEM that I recently started implementing on my posts and it has worked wonders! To increase your page views add links of past posts into your new posts also known as interlinking.  Make sure that the other post(s) are relevant and on topic with the new post topic.

For example, if you write a blog post on “Ways To Make Extra Money” then you might include past posts such as “ How To Make Money Traveling”, “How To Pay Down Debt To Increase Income” and “Creative Ways To Make Money In Your Town” in the new post. All the posts focus on ways to make or save money.  

If you look closely at the beginning of this post you will find relevant past posts linked in this post.

7. Ask A Question At The End

One of the best ways to spark engagement on your post is by asking a question at the end of the post. A lot of time readers need a reason to comment and most of the time leaving a question at the end helps spark that type of engagement. It also gives you a chance to connect with your readers on a more personal level.


8. Make Multiple Images For Each Post

Before I publish any post I also create different social media images for each post. For example, for Pinterest, I like to design 2 to 3 pinnable images for each post.

Then I put the images that I created at the beginning of my blog post. It makes it much easier to pin right to Pinterest from the post.   So get creative and make 2 to 3 different images for each post for Facebook, Pinterest, Twitter,  etc!


So there you have it! What are some ways you get your blog posts ready before you publish them?!

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Saturday 21st of April 2018

Hi Latasha, great post! I'm so glad to be reminded about BuzzSumo and CoSchedule. They offer great tools to help take blog posts to the next level for sure. :)

Another great SEO keyword tool is Keysearch. It is a paid tool, but I've found it invaluable! I've just started to get my SEO game going, and it's hard but rewarding at the same time.

Keep up the good work!

Stephanie Healthy, Savvy & Wise

Nicole | Glamorously You

Monday 4th of September 2017

I just started really getting into SEO and I have definitely seen positive results! Now I would like to work on including more links in my posts and creating more pinnable images. Thanks for sharing this :)


Monday 4th of September 2017

Great last! I had to go back and add at least one more Pinterest graphic to each of my posts.

One thing I would add is I always use Pinterest keywords in my description of my images in the alt section so if somebody pins a photo from my page, my description and my keywords accompany that graphic.

Shelby @Fitasamamabear

Monday 4th of September 2017

Yes! Love this list. Adding a question at the end is one of those things I only do semi regularly so thanks for the reminder!


Tuesday 15th of August 2017

Great tips, thanks so much! I love the headline helper. I try to focus on SEO, but even when I do keyword analysis and then use Yoast SEO, I'm STILL not really getting any organic search hits to my posts. I wonder if it takes awhile for Google to rank websites and show blog posts in search results. I only started a couple months ago.

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