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Looking for ways to grow your email list this month? If so, you are in the right place. Woohoo!
Recently, I have skyrocketed my email list sign-ups from implementing a few new strategies online and I am excited to share what worked for me to increase my list. But before we jump in, why would someone want to develop an email list?
Having an email list is a must if you want to build a connection with your readers! A lot of time, readers might not see your social media posts but with an email, you will get to send your content directly to your reader’s inbox! Also, if you are looking to sell any product such as E-books or E-courses then having an email list should definitely be one of your top priorities. Email lists are much more personal and build trust within’ your niche’. Your readers become your tribe so they are more willing to buy your new Ebook or E-course rather than someone who doesn’t know who you are. So with that mind, let’s dive into 6 strategies that can help you increase your subscribers this month!
6 Ways to Grow Your Email List This Month
1. Select A Powerful Email Provider
So before anything else you have to make sure you are signed up with a reliable email marketing provider. Your email marketing tool will be the place where you send emails, create opt-in forms, and store your subscriber’s emails. So, it’s very important to pick a marketing provider that will best fit your needs. The top three I suggest are:
Convert Kit: By far, Convert Kit seems to be a lot of bloggers favorite right now! Their platform is really easy to use and they have a great tagging and automation system. They can be a little costly but from I hear it’s totally worth it. Oh, and you can try it out for FREE for 30 days to test it out.
Mailer Lite: If you are looking for a cheaper option with some of the same capabilities as Convert Kit I would say go with Mailerlite. This provider has 24/7 customer service and autoresponders all on their free plan which is pretty awesome! Oh! And they also have a landing page feature which is a huge plus.
MailChimp: When I first started out, I started with MailChimp but I am currently in the process of switching over to Mailerlite after testing it out for myself recently. One awesome thing about MailChimp is that you can stay on their free plan for up to 2,000 subscribers. MailChimp worked pretty well for me but I also had to sign up for an additional opt-in provider (OptinMonster) to help with my email marketing. If you are with MailChimp, I highly suggest signing up for OptinMonster. It helped a ton with my email marketing and made my experience with MailChimp better.
2. Create a High Converting Website
BOOM! Make sure to have your website ready to go with opt-ins easily seen throughout your site. Putting a POWERFUL opt-in right when people come to your site helps a TON with getting more email subscribers.
— What better way to do that then by having an opt-in in your headers such as the ones listed below of these girl bosses, Lindsey from HazelHaven.com and Maya Elious from Mayaelious.com
I just put up a header opt-in on my site which has skyrocketed my email sign ups! Woo hoo!!
You would call this one “Above the Fold” which means anything the users see before scrolling down on your website. As soon as I changed my header opt-in on my site my email subscriber sign-ups skyrocketed! On the first day of changing the header, I got 90 email sign-ups in one day– Whattttttt! Yup! I did! I did. Additional places to include opt-ins are navigation menu, sidebar, at the end of blog posts, in the middle of the blog post and pop up boxes. Two tools that make it very easy to develop opt-ins for your website are, Leadpages and Opt-in Monster.
3. Offer Content Upgrades
So, with your new opt-in features around your site, you will need AMAZING incentives to give to people when they sign up for your email list. Some ideas of things you can offer are guides, worksheets, printables, video tutorials, free E-course, free email course, E-book, and spreadsheets. Basically, when someone signs up on your opt-in box they will be sent your freebie.
You can also repurpose a ton of your blog posts by adding a freebie directly created for that blog post also known as a content upgrade. For example, for my Instagram post below I offered an Instagram bio guide in the middle of the post that my users will get if they sign up for my email list by clicking the green prompt box.
See- the freebie was directly related to that blog post. I normally create a specific freebie related to each blog posts and so far it has been working GREAT with increasing my sign-ups.
4. Use Social Media
Heck yea! Social media is very powerful when promoting your email list. Make sure to promote your email list on your social media outlets as much as possible. For example, on my Instagram page, I have set up a call to action using linktr.ee at the end of my bio and it links back to my site where new readers can sign up for my email list and receive access to my Creative resource library filled with a ton of resources to help creatives grow their blog + Biz!
You can offer your freebies all throughout your social media platforms in your headers, bios, on posts, etc. Oh! Of course, you can promote your awesome freebie in kick butt Facebook Groups during their promo threads such as the ones I do in my Facebook group on Fridays:
Make sure to read the rules of the thread before posting to make sure it’s fine.
If you missed the last post some of my fave Facebook groups are: Creative Ninjas (this is my new Facebook Group for Creatives & Side Hustlers), Growing Social Media for Bloggers, Mom To Mompreneur and Rymixer Club,
5. Host a Webinar
This is a HUGE ONE! Have you done a webinar before? I am actually gearing up to do my first webinar and I am pretty excited about it. Some call webinars– Masterclasses and workshops but they are all basically an hour or so long video class where you teach your readers something within’ your niche!
This is one of the fastest ways to grow your email list because webinars provide a ton of value. When you create a webinar registrants are required to sign up with their name and email to receive confirmation reminders. Also, you don’t have to do a webinar to just pitch something that you are selling but you can also do a webinar that teaches your readers something valuable. When you have a new webinar coming up make sure to promote it like crazy on your social media platforms to keep your audience up to date and engaged. Here is an example of Melyssa Griffin promoting her new webinar via Facebook.
You can literally promote your upcoming webinar EVERYWHERE online. Also, you don’t have to spend a ton of money on hosting a webinar because you can actually do them for FREE.COM! You just need a computer with a built-in camera, microphone, and internet connection as far as equipment goes. If you are looking to purchase a great microphone I just got the Blue Yeti and it is AWESOME-SAUCE!!!!! You can also host your webinar for free as well.
You can use Youtube Live which use to be Google Hangouts and embed the Youtube live video onto your page on your website (where you will send the people to watch your webinar) and create a registration page on your site and use your email marketing provider for the opt-in & registration form.
If are you looking for a paid option check out Leadpages which is an awesome place to host your webinars. Here is a rockstar tutorial on how to do it: Leadpage Tutorial
6. Do a Giveaway
Another great way to increase your email list is by doing a giveaway. The awesome thing about giveaways is that you can team up with other bloggers and biz owners to do them to increase the sign ups. You can give away products such as Ebooks, ECourses, gift cards and more. When the users sign up they will also be signing up for your newsletter as well, which you can let them know when they enter the giveaway. Earlier this year I saw an awesome giveaway for Moms with Elna from TwinsMommy. Elna and a ton of other mommy bloggers teamed up to do a HUGE giveaway of Epic Courses!
So, there you have it! 6 ways to increase your email list starting TODAY! 🙂
What ways are you increasing your email sign ups?
I just signed up for mail chimp and am beginning to grow my email list. These tips are very useful! Thank 🙂
Erica Gilliam | Live Free says
Great tips! I made my first (super basic) lead magnet and it made a huge difference! I love the idea of adding an optin header. I’ve been meaning to do that, but I am going to go for it! I have been wanting to switch over to convertkit anyways, so this may be the push I needed! Thank!
I haven’t tried Optin Monster that Latasha mentions here, but I absolutely love PopupAlly…there’s a free version and a pro version. Super easy and integrates well with all the mail providers.
C. Gibson says
Great post, a lot of useful information for newbie bloggers.
Kim Blogs says
Thanks for the tips. I have done all of that and stopped and noticed no one was adding my mailing list. I think I will continue with these tips!
Anne |onedeterminedlife says
I love all your content!! Keep sharing
Mary Leigh says
These are all really great tips! I appreciate these as my blog is still new and I am learning the ropes!
Marcie Norton says
These are fantastic tips. Thank you so much for sharing this. I am printing off this blog for future reference. Thank you for being so descriptive.
This is so useful, I am trying to grow my email list now as I have just started my blog. It is so hard but with these ideas, I am sure I will be able to do something! Great post and so helpful
hmmm, I want to start focusing on this this week. I like your suggestion of using a freebie in promo groups. I think I’ll try that! I have several other freebies on my list to create. I just. Need. More. Time! Seriously, I need that thing from Harry Potter that Hermione uses to add more hours to her day. 🙂
John Mulindi says
Very informative post. I have learned some tips that I will apply in my email marketing. Currently am using Mail Chimp
I’m just rebuilding my websites – and go back to Mail Chimp….
Brittany Wise says
These are wonderful suggestions! I just migrated to Drip and I’ve already seen a surge in email list growth. Free is not always better 🙂
ahhhh….host a webinar, i know how useful they are but why or why am i dragging my feet on this one?! lol. putting it on my to-do list, again. thank you for the tips, love your posts (:
Never thought about using the content upgrades. Will definitely give that a go! Thanks Latasha.
I’ve so got to try hosting a webinar! It’s my next goal once this month is through, so excited to try!
Tasha @ Cookie Crumbs says
I just signed up with Mailchimp and am trying to build my email list. These were helpful tips. I’m still trying to figure out what my opt-in can be, but one step at a time! 🙂
This is so helpful. I am a newly when it comes to email lists. I will have to check out the Optinmonster!
This is so helpful! I have MailChimp but let it sit and didn’t do anything with it because I was too busy focused on other things when out of nowhere one of my posts went mini-viral and I lost over 5k possible subscribers because I didn’t have it set up to do an opt-in for the download. Lesson learned, this is important!
Sam @ The Haunted Housewife says
These are great ideas! I’ve been looking into MailerLite and I may make the switch next week, yay!
Latasha Peterson says
Yay! Let me know how it goes for you! 🙂
Kimberly @ Berly's Kitchen says
Thanks for sharing these tips! We just added a Hello Bar on our site, and it’s helped some. I had no idea that the free version of Mailchimp topped out at 2,000. That’s good info!
Thanks for the tips. My newsletter subscribers have been slowly growing, but I know I can do so much more!
Jasmine Hunt says
I love this post! I’m always looking for new ways to gain new subscribers! Webinars scare me ahhhh I really want to do it lol maybe I’ll just stick to doing videos and then work my way up! I’m determined to do it!
I loved this list. I desperately need to make an opt in, like a printable or something to help my incredibly low subscribing followers. I’m just having a hard time deciding what to do for one. If you could, do you mind looking at my site at http://www.onesharpmama.com and suggesting one if you can think of it. My site is still a work in progress but I want it to work out. I want to get the subscribers, like you!!! Thanks for sharing these tips. I’m going to have to implement them and see what I can do
Jessica Devlin Design says
such great tips. i love your blog!
Stephanie Wilson says
These are great ideas. I just sent out my first newsletter a week ago. It was so exciting. But, now I’m focusing on finding “my tribe”. Thank you for these tips.
Great tips although I really have nothing to offer anyone in terms of freebies and incentives 🙂
Jill @ Kentucky Makeup Junkie says
This was so helpful that I had to go grab a pen and appear and read it again, and then I subscribed! Ha! Thanks for all the great tips! I just started working with mail chimp and didn’t know about the the optin program, so definitely going to check it out!
Chelsea @ Mama Fish Saves says
I have MailChimp but haven’t tried OptinMonster. I am considering switching to ConvertKit but because my email list is so small the free plugin Email Before Download seems to be working fine.
I have considered doing a giveaway, but I definitely don’t have the following yet to get the traction from it. Maybe in a couple months 🙂
Corey | The Nostalgia Diaries says
I’ve been looking into MailerLite, and your recommendation makes me think I need to try it out! Awesome tips.
Summer @ Coffee With Summer says
Thank you for these ideas!! I really needed them. Pinning!
Kaitlynn C says
Great tips! I am just starting to get some email subscribers to my site (I think I’m up to 10) I have mail chimp since it was free until you hit 2,000 subscribers. Now that I have enough content on my blog for people to be interested, I think I am going to start attempting to apply some of these tactics to boost my subscriber list. Thanks for sharing this!
Ilka Elise says
These tips are really helpfull, thank you for sharing, Latasha. I have a Email list for my Blog with 20 something ‘readers’ sometimes I feel like it’s so little, but everyone reads every Email and interacts, and I guess that is more important than a huge number.
But I will try the tips. Much love, Ilka x
Nice tips Latasha! Hadn’t come across https://linktr.ee/ before so will give that a go. Looks like you’re getting some decent monthly traffic to this site. What are your main traffic sources?
Love these ideas. I appreciated seeing a breakdown of email providers. I am currently using Mailchimp but it might be advantageous for me to switch! Currently hosting a giveaway at my site, The Thin Place, to try and increase my list. We’ll see how it goes!
Awesome post! Content upgrades have been my best list building strategy so far. I’ve recently just started using 2-step opt-ins and it’s helped even more.
Thanks for sharing!
These all seem pretty practical! Thanks for the tips!
Latasha Peterson says
Thanks a ton! 🙂
Ike Paz says
the webinar advice is the one that ppl avoid like the plague but such an important tool.
Now that youtube live is out, (and free) there are no more excuses
Latasha Peterson says
I totally agree! Webinars are definitely an effective way to grow your email list.
Thanks a ton for stopping by.
Natasha Botkin says
Fantastic ideas! Thanks for sharing your wisdom. xoxo
Sheila Joy says
Soo helpful, thank you! I started to put more work in promoting my content upgrades and I’m already starting to see results. I think installing a header opt-in is my next task!
Niccolea Miouo Nance says
Great tips! I really need to be better with utilizing social media for my businesses! Thanks for the insights!
April Kitchens says
Very useful tips. I’ve been wanting to start an email list, but I have no idea what I would even send out lol.
Connie @essentiallybroken.com says
This is so great Latasha. I have been really struggling with creating an opt in but I think I have an idea now and how to deliver it. Thank you so much!
Slowly but surely hitting all of these marks! Haha newbie to having an email list over here
Such a good reminder! I signed up with Mailchimp a while ago but haven’t done anything to start building my list! Thanks for the push to get started!
Really awesome tips! Not only do I need to hop on the Linktree train, but I also need to use more content upgrades. And updating my ecommerce website to include an opt-in the header is definitely on my to do list. Thanks again for these tips!
You have some great suggestions here! I work as a Digital and Social Media Marketer, and I rely on MailChimp for most of my client’s accounts. They have been dependable, they are easy to use and the emails look great when completed.
Britt | http://alternativelyspeaking.ca/
Hey Sharonoox says
This is such a helpful list! I got on board with mailchimp but haven’t actively do anything with it yet. Thanks for sharing.
Great tips! Thank you, I’ll definitely be using by some of these.
Made Adayasa says
This is very informative article . Thank you for sharing your best advise . I am new blogger and definitely will .
Made , bali island
Mishelle Milne says
Very useful, I have pinned this, thank you.
Shannon Burlingame says
Some great tips!! I’ve been trying to build my following the last few months had have been struggling a bit. Definitely going to put some of these into practice 🙂
angie church says
great idea for expanding and increasing email. I love finding great tips like this
come see us at http://shopannies.blogspot.com
Vidya | AWritersSafari says
Hi Lastasha, this is good list. I have been planning to build my list. Honestly, the more I read, the more freaked out I am. Me conducting a webinar? Good god! I have done classroom training before and aced it. Maybe I should get into it with the same mindset. But going to take the leap of faith and just start somewhere.
Thank you for sharing what worked for you.
Latasha Peterson says
Hi, Vidya. 🙂
Oh, I totally understand.. I felt the same way before I did my first webinar but after I did I became excited to do more webinars. 🙂
You totally got this. Thanks a ton for stopping by and keep me posted on your first webinar. 🙂 #faith
Vidya | AWritersSafari says
Long way to go for a webinar. Just getting started with email marketing. But thank you for your kind words, Latasha. You are the first one to wish me luck on my first webinar. So I will keep you posted when it happens.