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Featured Guest Post
Hi, Creative Ninjas!
Are you looking to rapidly grow your Twitter following or be more active on Twitter?
Well, you’re in the RIGHT place! In this post, guest poster Jean Lane shares the top tips for growing your Twitter following this month!
Let’s dive in!
Did you know Twitter is the third best social media site to produces leads? In fact, 71% of businesses admitted Twitter was their top media platform for a product launch. So if you have a biz/blog Twitter is the place to be, for real.
But let’s get serious for a minute; because if you want to build a Twitter following, then you need a method that’s going to work. A way to get followers that will be interested in you & your biz and engage with you, not just a bunch of vanity numbers.
And spam following other accounts is definitely not the way to do it.
I went from 700 followers to more than 5000 in 2.5 months using this method. I get traffic to my site directly from my Tweets. And it’s really easy to do, once you understand how to do it.
Are you ready to rock the twitter-verse? Awesome, let’s delve in….
Step 1: Know Who You Want to Read Your Tweets
It’s your job to know how to capture people like a rare Pokémon hiding in bushes. And to do that, you’ve got to understand people. And therein lies the holy grail of online marketing wisdom. Or the line you hear people bashing into your head over and over again….
Know your target audience.
There is absolutely no point in having a large Twitter audience if all of your followers speak foreign languages, are *cough* ladycallers or spam business accounts.
Step one is to know who you want to hit that follow button. Whether it’s chick flick readers, tornado chasers or men who wear fuzzy hats to bed, if you know who you want you can work out how to get them to follow and
Discover everything about them, know what they like. Heck, know what they hate! Work-out what they do in their spare time and do the research. You have to know what they do, who they love and where they go for days/nights out. The best way to do this is to troll forums and Facebook groups.
Step 2: Become One with Your Twitter Followers
You gotta hide amongst them, like a covert spy. If you know they like bunny rabbit slippers and reading vampire novels late into the night (just me?), then that is what you need to tweet about. Become a part of the click, talk like them, engage like them, take a real freaking interest in them by commenting, re-tweeting and Tweeting things they talk about.
If you can get into their world, you won’t have to drag them kicking and screaming into your world. In fact, you’ll be marketing from the inside like the stealthy creative ninja you are, sending them back to your blog whilst they THANK you.
Don’t just know what your niche audience does or doesn’t like; reflect that in your tweets, profile, and demeanor. And BAM, you’ll hook ‘em in.
Step 3: Use Steller Hashtags
Here in lies the rub, you know you have to include hashtags in your tweets, but which hashtags do you use and how many?
Sites like Hashtagify and RiteTag give you statistics so you know what hashtags are getting the most retweets and engagement. You can put in a keyword related to your audience and business to find relevant
I’d recommend finding 10 relevant hashtags but only using 2 at a time because when you use more than 2 hashtags your engagement actually drops by 17%.
You can also check out which hashtags are trending on Twitter, by looking on the left-hand side of the homepage. Being able to Tweet something relevant to these hashtags will give you huge exposure. Try doing this in a clever way, be funny and witty and you’re bound to find plenty of new fans.
Step 4: Tweet Right
Once you know who they are, what hashtags they use, what they talk about, and you know how to speak like THEM. Then you can get followers to follow you and engage with YOU. You gotta give a little love first, see?
But how do you get the most bang for your buck? How do you know what to Tweet?
Simple. You got to take a look at top Tweets in the hashtags you found by searching the hashtag in Twitter. Is it quotes? Is it pictures of fuzzy kittens? Is it random memes?
Emulate these top Tweets and add the right hashtag, create the Tweets your audience is re-tweeting/liking.
If that audience re-tweets you, or you hit top tweets on that hashtag, guess what? You will get a ton of exposure, and way more followers.
Step 5: Target Your Audience Directly
Tweeting the right stuff to the right hashtags will get you likes and re-tweets. Following those people who commented, liked and re-tweeted will give them a little nudge to follow you back. If they liked your tweet chances are they will like other things you put out into the world.
But you can go to them too. Maybe they aren’t searching hashtags regularly, maybe they use their Twitter to Tweet stuff. How do you get them to find you and follow you?
Easy, you follow them.
To find them and follow them, go to your competitor’s profiles, or the profiles of your target audience and look through their followers. Pick out the profiles that match your target audience best and give them a follow, maybe a like or a retweet. This will put you on their radar.
Don’t follow them, then unfollow them a couple of days later. That’s just bad business and caring more about vanity numbers than who likes your stuff. That game is just a sure-fire way to aggravate people and turn them off your products/services/blog.
If you get a lot of people not adding you back, after a few days you can unfollow people who weren’t interested. If they didn’t follow back chances are you’re not their speed and unfollowing them won’t bother them.
Step 6: Convince them You’re Worth a Follow
When you follow somebody all they see is your bio, your profile pic, and your profile banner. If these are blank or don’t showcase who you are, you’re not likely to get anyone to follow you back. There are three main parts of your profile I’ll talk about here…Your profile picture, your banner, and your bio.
Twitter profiles with a profile picture have 10x more followers.
If you’re a blogger or a small business that’s personal you’re in luck because a person smiling into the camera can increase your likability and influence by a lot. If you can use your face on your profile, you should.
You need a banner that speaks to your target audience too.
Make sure your banner stays consistent with your branding, but won’t be off-putting for your target audience. For example, don’t put up a generic picture of a
sunset if it has nothing to do with who you are and what you do. Try quotes, your logo, and adding a call to action in the image itself.
Your bio needs to explain who you are in a succinct way.
Get creative, stating you’re a: Business owner. Entrepreneur. Dog lover. Parent. Won’t tell us anything. Dig deeper. You’re a business owner doing what? What else is unique and different about you? Use short sentences that expand such as, I’m the owner of X business which brings Y into the world for X. Give people a quick snippet of insight without being bland.
And there you have it! How to get an engaged Twitter following without being spammy.
ABOUT THE AUTHOR: Jean Lane is a Professional copywriter, editor and content writer who works with small businesses and authors to craft killer stories and converting content. You can find more of her articles & Twitter advice at Jeanlane.com