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Featured Guest Post
Yo! Creative Ninjas!
Are you looking to grow your blog + biz with Twitter?
Or still trying to figure out how to use Twitter for business purposes?
If so you are in the RIGHT place! In this post by guest poster Jean lane, she will share why being on Twitter can help grow your blog + Biz!
Let’s DIVE IN!
Do you want a social media platform that works for your biz+ blog right? But you’re just not sure where to put your efforts. Twitter sounds like a good idea, but is it really? Should you waste your time with it? Or should you spread your business across a lot of platforms? Let’s dive in and take a look at why picking just one or two platforms will work for you, and why one of those platforms should be Twitter.
Everyone knows if you want to promote your biz + blog you need social media to make a big impact. But you can’t spread yourself too thin. Seriously, this blogging & business stuff is challenging enough without trying to run 7 social media platforms on top of it. No, thank you! The general recommendation is to stick with three social media platforms. Which is sound advice; unless you don’t know how each social media platform will benefit your business/blog and pick three platforms that just won’t work.
Every social media platform has strengths of its own. Some have a higher click through rates (Pinterest), others have a vast audience (Facebook) and others still niche down to audiences younger than 35 (Instagram). Knowing how each platform works arms you with a decision based on your target audience and your business goals. Instead of running around headless in the dark and hoping to collide with your perfect audience like some Disney princess looking for her prince. You need to know how a social media platform will help you, so you can measure the results you are getting.
You need to know WHY Twitter will work for your business.
So with that in mind here are 10 juicy facts that will help you decide if your Blog +Biz needs Twitter.
1. Twitter Is an Awesome Marketing Tool
If other successful businesses are using a social media site, it’s worth looking at. Because if big name companies are finding success, then heck, so can you.
As of 2016, 78% of Fortune 500 companies actively use Twitter, compared to 23% that use Pinterest (pretty shocking really). AND Twitter is more popular among Fortune 500 users than Facebook, jeeze! 63.5% of managers voted Twitter as their second biggest ROI (behind Facebook) so perhaps that’s why; perhaps it’s all in the money. These stats are pretty eye opening…it’s true, Twitter is definitely a platform worth your time.
2. You Can Talk in Real Time
Does your business rely on communication? If you’re a coach, comedian, review products, divulge news, or do anything else that relies on your wit and rocking chat-up skills, Twitter is the platform you need. Twitter is an engaged community full of people just chatting. You won’t get the same conversations flowing on say, Pinterest or Instagram.
If part of your business is entertaining people with your voice, personality or information, Twitter can showcase this brilliantly.
3. Free Marketing is the Bestest
A lot of social media is all about marketing for free, but with Twitter, you can actually point your posts directly at your audience without having to pay an algorithm to do it for you. Hashtags are so ingrained into the Twitter culture you only have to find the hashtags your audience is using to land on their screens.
4. Leading the Conversation
With Twitter, you create mass conversations led by you or your audience. You know…the kind where other people’s unique thoughts shine AND lead to you. It’s a win-win. Having brand specific hashtags and a way for your audience to engage independently is something to leverage for sure.
Unlike Facebook where you steer the conversation most of the time, Twitter allows your customers/audience to create their own comments and conversations directed to THEIR audience. Is that a win win win or what?
5. Kerching! Twitter Sells
Have something to sell? Customers are 67% more likely to buy from a brand they follow on Twitter. Meaning if you can reel them in as a follower, you can convert them to buyers. Plus, most users on Twitter earn over 50,000 a year, so they have the cash if you have the Tweets.
6. Want Engagement?
Great, because 47% of users who follow you are more likely to look at your website. This is amazing news for bloggers who need to drive traffic to their informative posts.
7. Start Spreading the News
Twitter is full of people looking for the latest and greatest news. If you promote new products or have anything on trend to say 86% of its users utilize the platform to discover news. They’re looking for what you have to say.
They want YOU to tell them what’s happening around the world.
8. Go Viral Easy-Peasy
Unlike other platforms where small business posts come across as spammy and turn users off, 79% of users have re-tweeted a post written by a small business. That’s a high percentage of people willing to share your stuff with their audience.
9. Do you have Coupons or Deals?
If you have products on your site, at some point you will run deals or coupons. The Twitter audience uses Twitter to find coupons and deals; in fact, 84% of Twitter shoppers use the platform just for that! That’s a sure-fire way to get your deals out there.
10. If You Can Direct Your Products to Moms? You’re in
Moms are 67% more likely to research products on Twitter and 45% more likely to make a purchase compared to other users. This means if you can market a product via tweet to kids, teens, husbands or busy moms you’re in luck. Twitter is the place to be for Mommy bloggers and anyone with family-based products. Which is great news for a lot of creative bloggers who aim their posts at the busy mom world.
So there we have it. Some fantastic reasons to use Twitter as your platform of choice to promote products, news, blogs and deals directly to your audience totally free.If this has convinced you that Twitter is the place for your business to thrive in the media world, you can head on over to this post and read how to gain an engaged Twitter audience.
ABOUT THE AUTHOR: Jean Lane is a Professional copywriter, editor and content writer who works with small businesses and authors to craft killer stories and converting content. You can find more of her articles & Twitter advice at Jeanlane.com