Are you on Instagram?
If so, do you use Instagram hashtags to enhance your presence on the platform?
I love love love Instagram and recently just learned about the awesomeness of how to use Hashtags in the right way! I say the “right” way because I use to just put up any hashtags on my images such as “Like4like“, #”LikeMyPhoto” and let’s not forget “Follow4Follow.” Not only did I get a TON of spammers on my page when I did that I also I didn’t see much engagement and didn’t see any grow for months. #YIKES
It was until 5 months ago that I switched up my hashtag game that my engagement quickly grew. I started to focus on building a community within’ my niche so I began to do hashtag research and I soon learned about relevant hashtags that I could specifically use for creatives, business owners, and bloggers.
Not only did my engagement go up but my following went up as well. #Score
I actually grew my account from 2k to 10k in 3 months, yo! Crazy, right?
So, why does using Hashtags rock?
Using the right hashtags came bring massive engagement to your page and also connect you with others in your niche to build a solid community. It’s super important to have your “target market” in mind when compiling your list of hashtags for two main reasons.
Number ONE: It’s important because targeted users are more likely to ENJOY your content and actually engage when you post something new.
Number TWO: Targeted users are also more likely to visit your website or purchase your new Ebook or Ecourse over those who aren’t as interested in your niche.
Picking the right hashtags can play a huge role in how many targeted followers you get to visit your page and stick around. The key is not just to get “any” followers but get followers who actually want to stick around.”
In this post, I will share 6 tips that helped skyrocket my engagement on Instagram.
Let’s dive into hashtags awesomeness, Ha!
Use all 30 hashtags
Ok! This is a gem that a lot of people don’t take advantage of when posting a new photo. By using all 30 hashtags you increase the chances of your photos being seen by more potential clients & followers. Most people only use a certain amount of hashtags or none at all like I did in the beginning and my engagement didn’t do very well because of it. For example– check one of my first pictures on Instagram below and look at my engagement.
Pretty rockstar photo, right? But look at the engagement– close to NONE! If you look closely you will also see I didn’t use any hashtags at ALL! So, make sure to use as many as many hashtags Instagram lets you use– which is 30! Using all relevant 30 hashtags played a huge part in my engagement going up. Below is one of my latest photos on my page.
This photo got over 600 likes and over 60 comments and I credit some of that from the hashtags I used. #MindBlown!
Use Hashtags in your niche
Using relevant hashtags is so important because it helps you connect with people in your niche and connects you to people who are interested in what you post daily. You want to use hashtags that your potential new followers are already browsing.
A fashion blogger wouldn’t gain as much success using random hashtags such as #DogLife or #TechnologyLove. Now, why would that be? Simply put– It would put the fashion blogger’s photos in front of the technology and animal niches and wouldn’t put their work in front of their niche industry of fashion. If you are just starting out with hashtags one of the first
Now, why would that be? Simply put– It would put the fashion blogger’s photos in front of the users that would be interested in dogs and technology and not specifically “fashion”.
One of the first things I did was research and analyze the different hashtags in my industry. When picking hashtags you should have your “Ideal” user in mind that you want to attract. Think about who your ideal user is. Is it Moms? Dads? Animals Lovers? Creative Business owners?
If you are just starting out with hashtags it’s a good idea to do hashtag research and research what others in your niche are using for hashtags and come up with a set of 30 (or more) that fit you. No two people will have the “same” hashtags but it’s wise to see what others within’ your industry are using too.
When you do hashtags research it’s a good idea to search what hashtags people in your niche are using but don’t copy their hashtags exact. It’s important to come up with hashtags that fit in with your feed & theme of your profile. It’s a great idea to go with hashtags that go with your business and audience. Remember it’s important that you stay true to your feed because you will attract the followers whom will love your content. What better way to do then by finding your own personal group of hashtags.
Remember it’s important that you stay true to your feed because you will attract the followers whom will love your content. What better way to do that than finding what set of hashtags fits your personal theme.
Also, make sure to switch up hashtags every so often to see how the hashtags are performing. You can also conduct hashtag research by using the Instagram search option by clicking the magnifying glass at the end of your Instagram homepage and selecting “Tags”. When you type in a specific hashtag in the search box Instagram will give you some other suggestions of other hashtags that might fit in with your niche.
Post Your Hashtags right after your post
When you post your photo make sure to post your hashtags in the comment section or in your caption of the post. Hashtags appear in the hashtag feed in the order that you post your photo so if you post a photo at 5 pm and then post your hashtags at 7 pm you will miss a huge chance for engagement as photos normally have the highest spark right when you post. Posting hashtags way later on your photo will quickly get the photo lost in the hashtag feed. To save time I type all my hashtags out in google doc then copied them onto my “note” section on my iPhone. Right before I post I copy the hashtags from my phone and put it in the comment section of my photo within’ seconds and no longer than 1 minute after posting.
Super Popular Hashtags
Using hashtags with a ton posts makes it harder for your photos to get seen in the hashtag feed. Normally when you post with a hashtag that has let’s say 30 million other posts your post can get buried because the feed moves very quickly. For example, the hashtag #Fashion has over 300 million posts which mean if a fashion blogger uses that hashtag when they first start out on Instagram their photos might get lost in the Instagram hashtag feed.
When I researched the #Fashion hashtag and I noticed that the photos changed in the feed within seconds when I refreshed the page. #OHMYGLEE!
When I first started posting hashtags on Instagram I would put hashtags such as #followback #happy #Love and #like4like on some of my photos. It didn’t matter if I posted a picture of my dog or if I posted a picture of a recording studio I would normally put those default hashtags on my photos.
The problem that I came across is that my hashtags weren’t relevant for the photos I was posting so I would attract random spammy accounts to my page. When it comes to posting hashtags it’s a good idea to post hashtags that are relevant to your theme and/or niche. Because I am in the creative biz niche I often use hashtags such as #GirlBoss #Creativebiz & #creativehappylife. Get it?
So there you have it!! After I started implementing those 6 hashtag strategies I saw an increase in my engagement on my Instagram page.
ABOUT THE AUTHOR: I’m Latasha, a Creative Biz Blogger + Entrepreneur. I help Creatives grow their biz + income through effective online strategies & side hustles. Make sure to join the Creative Ninja Nation Facebook Group It’s filled with 1000+ other awesome Creatives!