Featured Guest Post
Let’s chat about your ABOUT page! It’s something that a lot of people overlook but it’s one of the most important pages on your website. If you are looking to write or even tighten up your current “About Page” I have
I have a great article for YOU written by Kelsey O’Shaughnessy Podgorski from Notedandnoticed.com that will share 5 tips on how to write an Epic “About Me” page that your readers will love!
Let’s Dive In!
At the risk of sounding a little existential, your About page begs the question: “Who am I?” Many, many people find that question a very difficult one to answer. Whether you’re a newbie to the business world or this is something you’ve been doing for a while, one of the most important tactics you can employ to ensure you are putting your best brand foot forward is to make sure your About page is up-to-date and amazing.
When clients come to you, they want to know who they’re giving their money to. Show them your personal side with an About page that really gets to the heart of your businesses – and yourself.
The key is to always remember that your About page may be about you, but it’s for your target audience. What do they want to know about you? What information are they looking to find? And what do you want them to see when they do find it? If your current About page doesn’t answer these questions, you need to update it right away.
Making a killer About page starts with honing in on some of those key questions and fitting them into a tried and true formula. Is it mandatory to stick to this method? No. This is a starting point. I encourage you to be creative and tell your story in your own unique way.
Start with a photo
We all know the old adage, “a picture is worth a thousand words.” Well, no one wants to read a thousand words about your life, so give them a photo instead. This should be bright, well-framed and positive. I get the pensive look, really I do. But this is the first impression people will have of you. Be positive, not moody.
I’m not saying you need to have a traditional headshot – I think that’s up to you. Is your target market more of a professional, suit-and-tie set? Choose a photo that reflects that. Marketing to a more offbeat group? A silly shot might speak volumes about your brand. Targeting hipsters? A coffee shop background with a full-bearded barista is perfect.
Introduce your business
Some people say you should never begin with “Hi, I’m_____.” Some people swear by it. I think it’s totally up to you. What I will say is that I find it’s usually best to answer some questions up front. Think business first, and then you.
In the first sentence or two, make sure you’re explaining what you do. People come to the About page to learn more about the company and those who run it. Give them the important, heavy-hitting info first and add the details later.
Make sure you answer the questions you’d want to know if you were visiting a company’s About page. Who is this company? What can they do or change for me? What makes them different from all the other companies out there who do the same thing?
Tell Your Story
Here’s the part where you get to talk about yourself. I know some of you may be thinking, “Get to? More like have to.” I promise it’s not that bad. And if you truly feel that it is, there are lots of amazing writers out there who can help.
Forbes found that “forty-three percent of millennials rank authenticity over content when consuming news. They first have to trust a company or news site before they bother reading the content that it produces.”
This means in order to reach your audience, you need to be true to yourself and your story. Be real. Be authentic. Share. If you allow your readers in with open arms, they will walk right into them.
Explain what happened in your life that made you decide to start this business. What was your goal or mission? What has the journey been like? You don’t need to tell your whole life story, just give readers a taste of the parts that relate to your business.
Need a few more ideas? Try answering these questions:
- Did you always know that you wanted to be in this business? If so, what were the steps you took to get there? If not, what inspired you to change direction?
- Why do you love what you do? Where does that passion stem from?
- What does it mean to you to do your job? How does it help others?
- Has your mission changed at all as you’ve developed your company? What drove that change?
- What is your favorite part of doing business? What’s your favorite moment of interaction with customers?
- Where do you hope to go next with your business? What will it look like ten years from now?
- What do you like to do when you’re not working? Who are you as a person rather than as a businessperson?
Call to Action
Believe it or not, you need to tell people what to do next. After they read your About page, do you want them to click over to your list of services? Want them to reach out through your contact page? Ask them to do it and provide a button or link to help direct them. Providing a specific call to action makes it more likely they’ll follow the flow you’ve built into your site.
Add another picture
The more the merrier when it comes to pictures. Just make sure it’s a good, clear, beautiful shot. Maybe the first image shows your whole team and the second one just shows you, owner and CEO. Or the first image shows your brick-and-mortar building, while the second shows a product. Maybe it’s just two different pictures of you rocking out. Either way, make sure both images are impactful and memorable. In fact, make sure all of the images on your website are impactful and memorable.
See? Creating a solid, useful About page isn’t as hard as it sounds. By breaking it down into sections, you take the wide-eyed “oh, crap” feeling out of it. Think of it as another sales page that needs the proper time and attention dedicated to it. Then do it.
The key is to always be you. Be candid and allow your personality to shine through. Emphasize how you live your brand and people will understand why it’s important.
ABOUT THE AUTHOR: Kelsey O’Shaughnessy Podgorski is president of Noted & Noticed, a writing services company that specializes in creating content for businesses, non-profits and individual ventures. You can see her killer About page at notedandnoticed.com/about.